An announcement of the deal could come as early as this week. One exec cited a possible price around $225 million - rich for a magazine expected to post 2000 profits between $10 million to $12 million on revenues of $50 million to $70 million. A G&J spokeswoman declined comment.
For Gruner & Jahr, Boston-based Fast Company would neatly fit with recently-acquired small-business title Inc.--also based in Boston--to round out a business category, which would draw both men and upscale, youthful consumers into a portfolio of titles that skew heavily female, like Child and Family Circle. New Gruner & Jahr CEO Dan Brewster was charged, upon taking the reins of the company in June, to double its size within five years.
Copyright December 2000, Crain Communications Inc.