Gagging on Dog Breath|
Client: Wm. Wrigley Jr. Co.
Brand: Xcite Chewing Gum
Title: "Dog Breath"
Agency: Abbott Mead Vickers BBDO, London
This revolting ad drew so many complaints from outraged British viewers that it was taken off the air last week.
God, County, Honor |
Client: U.S. Marine Corps
Title: "For Country"
Agency: J. Walter Thompson
As U.S. Marines fight in the deserts of Iraq, this PSA will air in tribute to them.
Drinking With Fishes|
Title: "Drink Like a Fish"
Agency: Bartle Bogle Hegarty, London
To emphasize how its competitors' vehicles drink up more fuel, Audi commissioned this stunning digital work that transforms a city's streets into an aquarium with real cars and animated fish.
Remembering Muscle Cars|
Brand: Infiniti M45
Title: "Muscle Car Ghost Town"
Agency: TBWA/Chiat/Day, Los Angeles
Boasting 340 horsepower, Infiniti's M45 doffs its hat to muscle cars of yesteryear -- and the roller-skating drive-in waitresses who served them.
Not a Salmon|
Brand: Kit Kat Candy
Agency: J. Walter Thompson, London
Nestle launched an $8 million campaign for Kit Kat in Britain, urging the population to realize they are not salmon and should take a break.
WEEK'S MOST REMEMBERED SPOT|
The Denim Game
Client: Old Navy
Brand: Boot-Cut Jeans
Title: "The Denim Game"
Agency: Old Navy in-house
Saccharin but effective, this is the latest in a series of Old Navy spots that again wins as the most recalled by consumers. This spot received the highest consumer recall score for the period of March 3-16 in the bi-weekly Intermedia Advertising Group survey.
Death Comes Knocking|
Client: New York Lottery
Title: "Grim Reaper"
Agency: DDB, New York
A fiesty geriatric lottery winner outwits death to illustrate the tagline of the New York Lottery's $2,000-a-week game: "You keep living, we keep paying."
Brand: Digital Cameras
Agency: Ogilvy & Mather, New York
In a battle of electric shavers and digital cameras, two college students battle as hair guerrillas.