New evidence of the rapid growth rate for Internet advertising comes in a Cahners Economics survey of executives at companies engaged in business-to-business marketing. Of 400 respondents, 40% said Internet advertising will get the biggest percentage gain in their new spending. At smaller companies (100 or fewer employees), 42.6% of respondents said the Net will get the biggest percentage boost in spending. Of companies with 1,000 or more employees, 32.5% said the Internet is the biggest percentage gainer. Overall, more respondents (49.9%) said specialty business magazines will get the biggest percentage gain in spending compared with any other media category.
Copyright February 1997, Crain Communications Inc.