Galacticomm uncaps Web incentive program

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Fort Lauderdale, Fla.-based software company Galacticomm has an ambitious plan: Get people to watch a 2-minute CD-ROM commercial before coaxing them into the far reaches of a marketer's Web site.

Called Galact-a-Bucks, the CD-ROM game will be distributed in the December issue of Petersen Publishing's Motor Trend, with a co-branding deal with Internet service provider EarthLink Network.

For more on this story, see the full article in INTERACTIVE

Copyright September 1997, Crain Communications Inc.

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