Galaxy Latin America brings DTH service to Argentina

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PARIS -- Galaxy Latin America has announced the launch of its satellite digital TV service DIRECTV in Argentina. The announcement was made in Paris prior to the opening ceremony of the World Cup with the news that DIRECTV will provide free of charge the World Cup images to the entire Argentine territory through Argentina Televisora Color.

Galaxy Latin America has joined with Galaxy Entertainment de Argentina to offer the 200 channel service. GEA is a partnership between Artear, Channel 13, a company of the Clarin Group, and GLA investors Cisneros Group and Hughes Electronics Corp. In addition to audio and video channels, the direct-to-home broadcaster will eventually offer data and Internet services in Argentina.

In the next few months, Galaxy Latin America will expand its service to include Uruguay and Paraguay.

"The addition of Argentina to Galaxy Latin America's distribution area represents the successful completion of our phase one business development strategy of creating significant local operating partnerships throughout the region," says Gustavo Cisneros, chairman/CEO of the Cisneros Group of Companies.

The new Buenos Aires broadcast center joins facilities in Long Beach, Calif., Mexico City, Caracas and Sao Paulo.

Galaxy Latin America is available in Brazil, Mexico, Venezuela, Chile, Colombia, Guatemala, Trinidad & Tobago, Barbados, St. Lucia, Costa Rica, Panama, Ecuador, Honduras and El Salvador.

Copyright June 1998, Crain Communications Inc.

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