Piaggio celebrates the launch of the Vespa '96 scooter in a series of spots by Ammirati Puris Lintas, Milan. Vespa, the most famous and popular motor scooter in Europe, is celebrating its 50th anniversary with futuristic-looking ads that tout the bike as a "Timesurfer." The campaign, from Anna Montefusco and Luca Maroni, creative directors, broke in October and begins airing in Germany, with other countries to follow.
Continuing the "This Is My Planet" worldwide campaign, Reebok appeals to South Africans' love of rugby and the Natal Sharks team in its new print ads from Sonnenberg Murphy Leo Burnett, Johannesburg. The close-up shot of Reebok's rugby cleats tout their toughness and durability. The ad ran in regional press before a Natal game and was produced by Mark Varder and Joost Hulsbosch, creative directors, and Copywriter Trevor Delaney.d
Indumento, the Brazilian clothing retailer, delivers help for the fashion- impaired in a new print campaign from TBWA, Brazil, and creative director Sergio Graciotti. The ads reflect the opinions of women who are tired of short-lived fashion trends with the tagline, "We sell protection for fashion victims," touting the clothing line's neutral colors and basic cuts, guaranteed to "have a long life in your closet."
Sony is promoting the features of its minicomponent systems with a shocking series of b&w print and outdoor ads in Buenos Aires. The ads broke in June and ran for three months without copy. The campaign is running again through December, with a tagline that translates to, "With a Sony, you don't hear the music-you feel it." Ads come from Nazcu Saatchi & Saatchi, Buenos Aires, and Creative Director Pablo del Campo.