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GALLERY;SCIENTIFIC METHOD:

Published on .

Scientific American sets out to update its image in a new print campaign from Eisner & Associates, Baltimore. The ads aim to correct perceptions about the magazine's editorial content and to generate more advertising. The most striking ad focuses on a 1995 article which concluded you can predict potential for criminal future behavior by studying a child. The creative director for the series of ads is Byron Tucker and the copywriter is Hugh Carson.
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