Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Toshiba of Canada continues its ad campaign stressing the durability of their notebook computers in a TV spot from Promenad Communications, Toronto. "Cab Ride" features a hapless business traveller who sets his computer on the rear luggage rack of a cab. The driver takes off and the traveller gives chase, the notebook taking a serious beating but, in the end, still working. The spot was written by Bill Keenan and Michael Cross and directed by Richard D'Alessio.
Most Popular
In this article: