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Levi Strauss UK aims to show the timelessness of its brand in five recent ads by Bartle Bogle Hegarty, London. The print ads feature five "original wearers" of Levi's (ages 60 to 86) who still look great in their jeans, including Lloyd, a 79-year-old rancher from Colorado. The ads, which broke in August, will appear until November in magazines including The Face, Dazed and Confused and Elle. They were shot by fashion photographer Nick Knight. Steve Hudson was the art director, John Hegarty was the creative director and Victoria Fallon the copywriter.

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