HARD TO SWALLOW: Pepsi-Cola International's new print campaign in the U.K. for its Pepsi Slam extols the merits of a new screw-off lid. To drive home the point that Pepsi Slam is the fastest way to quench your thirst, the ads portray people swallowing things that don't go down quite as easily (like a cactus, a fish and a lizard), accompanied by the tagline "It's quicker to swallow a Pepsi Slam." The ads, by Abbott Mead Vickers- BBDO, London, broke last month. Malcolm Venville was the photographer; Greg Martin, creative director; and Pat Doherty, copywriter. g
DOGGIE IN THE WINDOW: In a Japanese spot for McDonald's, two little girls do their best to one-up each other's toys from the back seat of their cars as they sit side by side in traffic. After going a number of rounds, one of them triumphantly hoists up a puppy and gives the other girl a smug smile. The defeated girl pulls out her McDonald's hamburger and sullenly bites into it as her rival presses her face against the window longingly. The spot, entitled "Rivals," is by Leo Burnett Kyodo, Tokyo. Executive creative director was Nick Soutter. Writer/producer was Hiroshi Kurita. f
d SPORT AS ART: Adidas has unveiled a spot running throughout Europe, called "The Artist," which features characters from a medieval mural roused to life by a game of soccer. The star player, sporting Adidas sneakers with his medieval garb, bests the others with a soaring goal into the clouds. The spot, created by Leagas Delaney Partnership, London, was animated by Hibbert Ralph Animation and directed by Jerry Hibbert. Creative director was Tim Delaney.
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