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GALLERY

Published on .

WILD KINGDOM: Milk marketer Parmalat's Brazil print campaign is directed at mothers everywhere, stressing that children need its dairy products "because we are mammals." The campaign, created by DM9, SÌo Paulo, employed the talents of American photographer Tom Arma to photograph the children dressed as animals. It is a global campaign and will be used in at least 10 countries including Brazil and China.
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