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GALLERY

Published on .

SURF'S UP! Below, at right: A lime-line of eager surfers, surfboards in hand, can't wait to "Dive Right In" to a glass of Gilbey's gin. The ad, by Krimstein/Clapps Ltd., New York, repositions Gilbey's as a "cool" and fun white spirit to compete on a playing field of hot vodkas and rums. The visual campaign, which transcends language differences, is running in markets as diverse as Australia, the Czech Republic, Canada, Japan and Nigeria.
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