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GALLERY

Published on .

BUZZING WITH LOVE "A gift of flowers knocks on the heart and says hello," explains Buzz the Bee, above, in a whimsical TV spot by Deutsch Inc., New York. The colorful, documentary-style footage for the National PromoFlor Council shows the deadpan, dedicated insect spreading his flowery message to any and all passers-by in a colorful park setting. "Think flowers," the ad's tagline reads. Between shots of Buzz explaining the importance of his bees-ness ("I'm a bee. I understand flowers."), we see shots of joggers and children getting bee-sieged with Buzz's generosity.

Advertising Age International welcomes submissions for Gallery, particularly breaking campaigns. Please send proofs, storyboards or transparencies, plus a description of the campaign and key creative personnel involved, to Gallery, Ad Age, 740 Rush St., Chicago, Ill. 60611, U.S.A.

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