×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GALLERY

Published on .

JUGGLING ACT Below: Reversing the age-old adage, Helix Health shows TV viewers that "medicine is the best laughter," in a spot by Eisner & Associates, Baltimore. A non-Helix physician juggles, balances a stool like a seal in a circus act and generally ignores his patient, who lists her symptoms while unaware of the activity behind her. "If this is the way your doctor listens to you," a voice-over says, "give us a call." Creative Director Bill Mitchell says the humorous approach taps into how people feel they are treated by doctors. "By acknowledging this sentiment, we really set the stage for differentiating Helix physicians from the pack," he says.
In this article:
Most Popular