EGGED ON: Farmer Jim Johnstone delivers a fascinating, scrambled 60-second treatise on the beauty and practicality of eggs, in a spot by Roche Macaulay & Partners, Toronto. The jumbled, natural footage for the Canadian Egg Board shows the farmer casually tossing his wares and demonstrating their resistance to breakability. Below: Pan-European print ads for Cotton USA compare the softness of the material to the ideal softness of a spouse. As a point of comparison, The Chelsea Partnership, London, calls its product more comforting than the competition (husbands).
SERVING THE WORLD: A TV spot by DDB Needham, Sydney, depicts the wide-screened world view of McDonald's, showing how patrons enjoy its fast food in Rome's Piazza Navona, Moscow's Red Square, a one-horse Mexican town and the Australian outback.
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