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Published on .

SEKONDA TIME AROUND: From London, M&C Saatchi art director Martha Riley and copywriter Richard Dean created an ironic spot, above, for Sekonda watches. An old film clip depicts British poet Sir John Betjeman, shortly before his death, who is asked gently if he has any life regrets. "Yes," he answers soberly. "I haven't had enough sex." Interviewer and subject collapse with laughter, deflating a mawkish moment before the spot's tagline: "Time is precious. It doesn't have to be expensive."
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