SEEING RED: A German print ad, above, for Kodak's Gold brand film by Young & Rubicam
, Frankfurt, puts rival film brands to the test with an image of four peppers and a tomato on a tomato-colored background. "Photograph this motif," Rainer Gebhardt's copy instructs consumers. Any photographer who comes back with a photo of peppers-and no tomato-obviously needs to switch brands. At right: A delightful U.K. spot from J. Walter Thompson Co., London, for Nestle Rowntree's Smarties candy depicts a boy racing frantically through his animated neighborhood, pursued by swarms of the brightly colored candy. Under the art direction of Dawn Heuston, our hero's town quickly becomes an obstacle course, and the boy eventually is swallowed by a Smartie-headed dragon.
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