GALLO DIVES, OTHERS CLIMB (SIDEBAR)

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Ad expenditures for major premium wine brands, 1991-95

(in millions of dollars)

1991 1992 1993 1994 1995

Gallo 24.8 25.6 24.7 3.2 5.7

Franzia 0.1 1.4 3.9 3.6 3.9

Sutter Home 0.6 1.6 2.7 0.5 6.6

Meridian Wine - - 0.2 2.7 3.3

Source: Wine Business Monthly/Steve Barsby & Associates

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