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PartyPoker.com Replaces Dodge Following Dealer Concerns

By Published on .

DETROIT (AdAge.com) -- PartyPoker.com has replaced Dodge as the sponsor of Lingerie Bowl 2004, the company producing the pay-per-view event said.

PartyPoker.com is an online Web site that

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allows visitors to use their credit cards to play and bet on poker games. The Lingerie Bowl, being billed as counter-programming to the Super Bowl XXVIII halftime show on Viacom's CBS, will feature lingerie-clad models who will play a seven-on-seven tackle football game.

Negative public reaction
Chrysler Group's Dodge was to be the original sponsor of the event, but the car company bowed out after negative public reaction and lingering concern from local dealers.

"Dodge brand's sponsorship of the Lingerie Bowl has become a distraction," George E. Murphy, senior vice president of global marketing at Dodge, Chrysler and Jeep, said in making the announcement last month. "The event was diverting media and consumer attention from current products, and from the great new products we are preparing to launch next year."

Dodge was to have signs around the Lingerie Bowl stadium, logos on apparel and a presence on lingeriebowl.com. The Dodge name was to be scripted onto a pink, lace-trimmed ribbon in the Lingerie Bowl logo.

PartyPoker.com is now the title sponsor of the event, according to Horizon Productions, which also announced that the AIDS Research Alliance of America is the charity sponsor.

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