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Gambrinas taps Optimum

Published on .

Gambrinas Co., San Antonio, selected the Optimum Group, Cincinnati, to handle the estimated $6 million promotions account for its Modelo beer products, including Corona Extra, Corona Light and Modelo Especial. Promotions Network, Dallas, previously handled. Gambrinas, which distributes Corona products in the Eastern half of the U.S., continues to look for a promotions agency for Moosehead Lager and Pete's Wicked Ale.

Copyright September 1999, Crain Communications Inc.

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