GAME PLAN

By Published on .

Contest #423: Huddle up, advertisers: Sounds like marketer-owned sports leagues-such as the proposed rival to the NFL called The A League-are the ultimate answers to nagging media-planning problems like bathroom breaks and channel surfing. But what nickname would you give to a fast-breaking Federal Express basketball team? What kind of caps would a Budweiser baseball team wear? And what rule changes would Disney insist on before joining the violent sport of football? T.N.T.ers: come up with the next name and marketing concept for an advertiser-owned sports team.

And now the results of Contest #419: We asked for the next socially conscious swap marketing effort and you pinned your "T.N.T. entry for T.N.T.-shirt" hopes on:

First Prize: In response to news South Korea is weeks away from nuclear weapon capability, President Clinton offers the world a deal: Turn in an atomic bomb and receive six almost-impossible-to-get Barbra Streisand concert tickets! And for a hydrogen bomb ... Sinatra! "It worked in Arkansas," said Mr. Clinton. "We used Oak Ridge Boys tickets to get abandoned cars off people's front lawns." Jack Huber, proofreader, Kingswood Advertising, Ardmore, Pa.

Second Prize: A reformist sub-group within the American Society of Cosmetic Surgeons teams up with Playtex for a "Get It Off Your Chest" promotion, wherein women are encouraged to have their breast implants removed and exchanged for a free Wonderbra. Dennis Craighead, art director, South Carolina Department of Commerce, Columbia, S.C.

Third Prize: Jack in the Box launches "Snack for Crack by Jack," where for every vial of crack you turn in, you get a free burger, fries and a Coke. Now that's a happy meal. The fast-food chain promotes the special with ads that feature that tagline: "Tired of being strung out? Put down the crack and have some Jack on us!" Mark Von Zwehl, marketing specialist, Varn International, Oakland, N.J.

In this article:
Most Popular