Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Atlanta Olympic Mascot Izzy has a new look to match the character's animated counterpart. The third incarnation has a orange pug nose, a more expressive face, much bigger eyes and bigger, floppier red shoes. The character is designed to attract children to the 1996 Summer Games as well as to Olympic merchandise. Most of the 50 Olympic licensees have halted production of their 'old' Izzy merchandise. The old merchandise is expected to become collector's items for adults. The Atlanta Committee fo Olympic properties named Oglivy & Mather to handle the marketing and advertising of Izzy, with a $4 million two-year budget.
Most Popular
In this article: