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And Other TV Spots of the Week

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Female Fighters
Marketer: GameStop
Brand: GameStop
Title: "Real Knockout"
Agency: Loma Media, Bonita, Calif.

What better way to pull droves of game geeks into your stores than with a commercial in which human females behave like the digital combatants that young males so love to ogle on their screens. GameStop is the country's largest retail chain for game-related products.

Las Vegas Food Line
Marketer: Catholic Charities
Brand: Catholic Charities of Southern Nevada
Title: "Foodline"
Agency: R&R Partners, Las Vegas

Produced shortly before hurricane Katrina struck, this spot's message is all the more poignant in the wake of that disaster. The church-related campaign is also noteworthy for having been created by the same agency that produces the ads that shamelessly hype Las Vegas as a Bacchanalian city of sin.

China Floss
Marketer: Chinese government
Brand: Dental Health
Title: "Gap"
Agency: Publicis Shanghai

Turning a labyrinthine section of urban neighborhood into a metaphor for a mouth full of teeth, this clever TV spot for China's government health services promotes the use of dental floss.

Windup False Teeth
Marketer: Cadbury Adams
Brand: Trident
Title: "Car"
Agency: JWT, New York

This is the fast-moving story of a confrontation between a killer muscle car, a windup set of clacking false teeth and a gum-stick superhero. It all happens in a city you've never seen before.

Ranch Tooth
Marketer: Wendy's
Brand: Wendy's Monterey Ranch Sandwiches
Title: "Ranch Tooth
Agency: McCann Erickson Worldwide

Wendy's latest Dave Thomas replacement candidate is a gigantic, cowboy-hat-wearing tooth that speaks only a single word: 'Ranch.' But it speaks that word incessantly and in a particularly grating voice. By the second viewing this becomes one of those commercials you love to hate because it is so memorably annoying.

HP Frame Up
Marketer: Hewlett-Packard
Brand: HP Photo Printers
Title: "Road Trip"
Agency: Goodby, Silverstein & Partners, San Francisco

The simple but mesmerizing picture-within-a-picture concept conjured up for an HP spot last year by director Francois Vogel has gone on to itself become an icon for HP photo products. This is the latest execution.

Andy's Mojo
Marketer: American Express
Brand: American Express
Title: "Mojo Missing"
Agency: Ogilvy & Mather, New York

A part of American Express' U.S. Open sponsorship, this commercial features the 'Mojo' alter ego of tennis star Andy Roddick. Like a ghost, Andy's Mojo rises from the sleeping form of the real Andy, grabs the American Express card and heads out to treat everyone he meets to the nightlife joys of New York. Considering his first-round loss last week at the Open, Andy's Mojo should've stayed in that night.

Seaside Auto Evangelist
Marketer: Kia
Brand: Kia
Title: "Triathlon"
Agency: David & Goliath, New York

Kia's latest national ad campaign -- the first from new marketing chief Ian Beavis -- features a microphone-wielding pitch man speaking in the vernacular of an overwrought political candidate or TV evangelist.

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