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Published on .

Coca-Cola Co.'s Citra grapefruit soda, taking aim at Cadbury-Schweppes' Squirt, rolls out its first national campaign with a TV spot filmed in the style of a b&w '30s gangster film. The spot from Goldberg Moser O'Neill, San Francisco, features bad guy "Cotton Mouth," just out of the slammer, and is
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