THE GAP TO FARM OUT INTERACTIVE WORK

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(May 31, 2001) -- Gap Inc. has sent out requests for proposals for some interactive business, including online advertising and media and Web marketing.

The company, which has long handled its online creative in-house, had farmed online media most recently to Organic, although marketing budget cuts at the San Francisco-based retailer are believed to have severely affected the company's online marketing efforts.

Further details weren't known, and officials at Gap did not return calls.

Last week, the company quietly began to contact agencies about an assignment for its Gap Kids and babyGap business. -- Catharine P. Taylor

Copyright May 2001, Crain Communications Inc.

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