×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GAP TO INCREASE AD SPENDING

Global Marketing Chief Leaves Retailer

By Published on .

SAN FRANCISCO (AdAge.com) -- The Gap Inc., grappling with both product and marketing during a two-year run of double-digit same-store sales declines, plans to increase its ad spending between 10 percent and 15 percent in the end of the year, company officials said last week.

Gap spent $235.2 million

Related Stories:
GAP GOES HOLLYWOOD FOR NEW PUSH
Big-Name Directors Create Spots for Troubled Retailer
GAP SELECTS NY START-UP FOR CREATIVE WORK
Laird & Partners to Work With In-House Marketing Dept.
GAP SHUFFLES MARKETING RANKS
Struggling Retailer Brings Back 'Khaki's Swing' Creator
on advertising last year, $150 million in the second half, according to Taylor Nelson Sofres' CMR.

Meanwhile, Peter Hempel, 43, executive vice president of global marketing for Gap, left less than a month after the launch of the retailer's latest TV effort.

A Gap spokeswoman said the company at this time had no plan to bring Michael McCadden, under a one-year contract to head Old Navy marketing, back to the Gap stores.

Mr. McCadden did not return phone calls by press time.

In this article:
Most Popular