Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Gap launches 3 new sites

Published on .

The Gap last week launched three new online venues, babygap.com, a content site, and stores GapKids Online and babyGap Online. The stores are tied into the Gap Online site to allow customers to use one shopping bag for their purchases. Free shipping is available through Dec. 15 with purchases of $75 or more. TV spots about the sites airing in Chicago and San Francisco are tagged, "Surf. Shop. Ship." The Gap and Imaginary Forces, Hollywood, Calif., created the spots.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: