The Gap last week launched three new online venues, babygap.com, a content site, and stores GapKids Online and babyGap Online. The stores are tied into the Gap Online site to allow customers to use one shopping bag for their purchases. Free shipping is available through Dec. 15 with purchases of $75 or more. TV spots about the sites airing in Chicago and San Francisco are tagged, "Surf. Shop. Ship." The Gap and Imaginary Forces, Hollywood, Calif., created the spots.
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