Gap will continue working with Modernista!, Boston, on an assignment basis for a new spring campaign for its core Gap stores, the retailer said. Modernista! previously produced Gap holiday spots, although the retailer continues to maintain its in-house advertising agency. Amy Schoening, marketing director for Gap's Banana Republic stores, continues to oversee Gap marketing while the company continues its search for a new exec VP-marketing.
Copyright January 2001, Crain Communications Inc.