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Gap keeps Modernista! for its spring campaign

Published on .

Gap will continue working with Modernista!, Boston, on an assignment basis for a new spring campaign for its core Gap stores, the retailer said. Modernista! previously produced Gap holiday spots, although the retailer continues to maintain its in-house advertising agency. Amy Schoening, marketing director for Gap's Banana Republic stores, continues to oversee Gap marketing while the company continues its search for a new exec VP-marketing.

Copyright January 2001, Crain Communications Inc.

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