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No Gap-NBA kids' deal

Published on .

The National Basketball Association and the Gap have ended their three-market test selling NBA-licensed kids' merchandise. While sales were said to be good, particularly in Chicago, the NBA and the Gap couldn't resolve differences on how to continue and evolve the product line. However, both are discussing other marketing programs, involving international events, team sponsorships and ad buys on NBA broadcasts.

Copyright July 1997, Crain Communications Inc.

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