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Gap goes online

Published on .

The Gap launched Wednesday on the Web. Created in-house, the site features a denim fit browser to a preview of its new watch collection to an area that allows users to mix and match Gap clothing. Also included on the site is a video tour of Gap's new flagship store in Tokyo, as well as a virtual reality 360-degree view of a new billboard that Gap created in Grand Central Station. Information on new store openings, product launches and the parent company, Gap Inc., is also featured.

Copyright December 1996, Crain Communications Inc.

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