GAP RESTYLES MARKETING DEPT., MAY REVAMP ADS;MCCADDEN MOVING FROM CALVIN KLEIN TO TAKE KEY POST FOR ADVERTISING

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The Gap has restructured its marketing department and is re-evaluating its advertising strat-egies. The apparel retailer has hired a Calvin Klein cosmetics executive at the same time as it parts with the ad agency for one of its divisions.

McCADDEN TAKES OVER

Michael McCadden, former director of global advertising, advertising production and public relations at Calvin Klein Cos-metics Co., a Unilever unit, will take over as VP-marketing for the Gap, GapKids, BabyGap and Gap Outlets Aug. 1.

He succeeds Richard Crisman, who had just assumed the duties of Maggie Gross (AA, July 8). Ms. Gross left in April after 13 years of landmark in-house-produced ad-vertising, including the acclaimed "Individuals of Style" campaign.

Mr. Crisman will continue as director of marketing and public relations for Old Navy Clothing Co., while Amy Schoening will continue as marketing director for Banana Republic.

Arnell Group, New York, recently resigned the Banana Republic account after three years on the business.

BANANA REPUBLIC LOOKING?

A Gap spokesman, however, would not comment on reports that Banana Republic is looking for a new shop or the prospects of Mr. McCadden turning to an outside agency for Gap advertising help, particularly in its strategic plan-ning or to develop a TV campaign.

Mr. McCadden was unavailable for comment.

He comes to the San Francisco-based Gap at a time when the company is expanding its fra-grance/skincare lines and, like Benneton, may be considering more lifestyle products, such as tennis rackets or in-line skates, in its product mix.

Industry observers do not expect the company to dismantle its in-house ad operation anytime in the near future despite the departure last week of Ms. Gross' longtime copywriter partner Timothy Cohrs, who left to join Lai, Venuti & Lai, Santa Clara, Calif., as VP-executive creative director.

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