Gap's addicted to full-screen ads

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The Gap signed a six-month sponsorship of Addicted to Noise under which it will show a 5- to 10-second animated commercial on the site. The full-screen ad appears on screen before a user enters a new daily music poll on the site. ATN is the latest site to develop an affinity for full-screen advertising on the Net, even calling it in press materials "no different than a commercial spot on radio or television." The Riddler Web site has been testing full-screen ads as well.

Copyright February 1997, Crain Communications Inc.

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