The Gap Inc.'s Old Navy Clothing Co. assigned media buying for its back-to-school and holiday campaigns to Deutsch
, New York. Old Navy and parent company Gap this week break new spring campaigns, with Old Navy featuring its mascot dog "Magic" in an Academy Awards parody. A BabyGap spot, breaking Thursday in New York, Chicago and San Francisco, shows a baby in a wheelbarrow of flowers. Creative for both commercials was done in-house; media for Gap stores is in-house.
Copyright March 1997, Crain Communications Inc.