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Published on .

Rubbermaid breaks its first campaign from Martin/ Williams, Minneapolis, on prime-time TV April 16. The campaign, tagged "Ideas that last," touts the higher quality and durability of Rubbermaid products over generic storage and household plastic products. The first 30-second spot, "Nana," mocks users of generics, contrasting household disasters like spilled garbage with the ease of using Rubbermaid products.
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