Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Garden.com sets close of retail operations

Published on .

Garden.com, an online retailer of gardening products, on Nov. 15 said it will shut down retail operations and sell its consumer business assets after it failed to secure financing to fund operations or find a buyer for the company. The company plans a "phased layoff" of its consumer business employees; the company cut 93 employees, or 30% of its work force of 246, on Sept. 28. At that time, Garden.com said it hired investment bank Robertson Stephens to evaluate strategic alternatives for the company. The closure comes just over a year after the company's initial public offering, during which it raised about $49.2 million selling 4.1 million shares, or a 24% stake in the company. Trading of Garden.com shares was halted on Nasdaq Wednesday morning, with a last trade at a mere 7/32. Its 52-week high was $15 a share back at the end of 1999. McGarrah/Jessee, Austin, Texas, created a TV commercial for Garden.com in 1999.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: