Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Garner appears for MCI Worldcom

Published on .

MCI WorldCom, Washington, introduced its new 10-10-9000 directory service today, supported by TV advertising featuring actor James Garner. The spots were created by Messner Vetere Berger McNamee, Schmetterer/Euro RSCG, New York, and show Mr. Garner explaining the benefits of the service. MCI WorldCom's 10-10-900 service allows callers to connect to a live operator for directory assistance anywhere in the country. The fee is 99 cents for up to two listings.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: