GATES PARTNERS WITH HACHETTE: DEAL PART OF EFFORT TO USE CORBIS IMAGE COLLECTION

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Corbis Productions -- Bill Gates' other company -- has struck an alliance with Hachette Filipacchi Magazines as part of a plan to increase its business and develop a brand identity.

Corbis Corp. is the company the Microsoft chairman formed to house and exploit the 20 million images, mostly photographs, he owns.

"Our charge is to use these images and create revenue streams," said Dave Rheins, Corbis Productions VP, and former president of Spin.

"Consumers don't know us. This deal with Hachette Filipacchi is what I refer to as our first official content module."

CYBER PARTNERS

The plan is for Corbis to partner in cyberspace with established media companies, combining their editorial with Corbis' library of photographs and images.

The initial project with Hachette Filipacchi, debuting today, is a campy look at Hollywood fashion over the years that will be co-branded with Premiere. It can be accessed through either www.premieremag.com or www.corbis.com.

"Because of the volume and depth of categories Corbis maintains, we'll be able to extend the alliance to a number of our magazines," said Jim Docherty, president-new media at Hachette Filipacchi.

One future area will be stars and their cars, Mr. Docherty said, "something we'll likely tie to Car & Driver."

Mr. Docherty said there is already interest from some auto marketers in sponsoring that site.

HELP FROM AOL TRAFFIC

Hachette Filipacchi is a major content partner on America Online, and Corbis hopes the traffic Hachette Filipacchi gets from AOL will help increase awareness of its brand.

As the alliance moves forward, various Corbis/Hachette Filipacchi sites will likely be promoted in Hachette Filipacchi maga-zines, as well as via online advertising.

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