NORTH SIOUX CITY, South Dakota -- Gateway 2000, the direct PC seller whose $70m global ad account is currently under review, has appointed its former Director of Marketing Communications for the U.S. to the newly created post of Global Marketing Director.
David Prais now reports directly to Senior VP of Global Marketing James Taylor, based at the company's North Sioux City, South Dakota headquarters.
"The feeling was that as an Englishman working in a Fortune 500 company, there would be more value in me working in the global marketing operation, driving some of our strategies across the world," says Prais. The new position will "add to the globalization of Gateway 2000 and to the thought processes of how we grow internationally," he says.
He claims to have already "made changes" since his appointment before Christmas, but declined to reveal details, confirming only that there would be no change to the ad budget this year. His input to global advertising, he says, will "depend on what decisions (are being made) and how my experience fits with that."
Prais set up Gateway 2000's European marketing operation at its Europe HQ in Dublin in the Republic of Ireland in 1993 before moving to the U.S. in 1995.
Gateway 2000 claims to rank as one of Europe's top 10 PC manufacturers, with a presence in 11 European markets. It is also in Japan and Australia.
Copyright January 1997, Crain Communications Inc.