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TV Spots of the Week | Media Player

THE GATEWAY AD CBS REFUSED TO BROADCAST

And Other Current TV Commercials of Note

By Published on . 0

Macintosh
Rejected Gateway Ad
Client: Gateway
Brand: Gateway computers
Title: "Rip, Burn, Respect"
Agency: Dogmatic, Los Angeles
This is the Gateway commercial CBS refused to air last week. The network alleged the spot was "advocacy advertising" of the kind it wouldn't allow. The ad promotes the legal downloading of music over the Internet.

Frankenstein's Commercial Debut
Client: Rexall Sundown
Brand: Osteo Bi-Flex
Title: "The New Frank"
Agency: Cramer-Krasselt, Milwaukee
And now for something really different, we have Frankenstein making his commercial debut as a pitchman for a health supplement. The product is, no doubt, horribly good.

Hunting the Heat
Client: Unilever
Brand: Degree deodorant
Title: "Androids"
Agency: DDB Worldwide, Chicago
Here's the deodorant you'll need next time you're being chased through an android-filled warehouse by gunmen.

WEEK'S MOST REMEMBERED SPOT
Dion Does the Desert
Client: DaimlerChrysler
Brand: Sebring
Title: "Sebring"
Agency: BBDO Detroit, of Troy, Mich.

Celine Dion's tuneful drive across the desert in a Chrysler Sebring took her deep into the memory of a national audience. This spot received the highest consumer recall score for the period of March 17-30 in the bi-weekly Intermedia Advertising Group survey.

Office Sex Talk
Client: Anheuser-Busch
Brand: Budweiser
Title: "Who Would You?"
Agency: DDB Chicago
Which one of your co-workers would you most like to have sex with asks this beer commercial.

Martha Talks (About Paint)
Client: Sherwin-Williams
Brand: Martha Stewart Paints
Title: "Teapot"
Agency: Wyse Advertising, Cleveland
While she's still not saying much about Imclone, Martha Stewart appears here to boldly confront the hard facts of house paint and tea decorum.

Voodoo Ball
Client: American Express
Brand: American Express
Title: "Voodoo"
Agency: Ogilvy & Mather, New York
Trolling for good mojo in a new hometown, two Hornets basketball players visit a Voodoo priestess.

NBA
Client: NBA Entertainment
Brand: NBA Playoffs
Title: "Fighter"
Agency: In-House
Christina Aguilera takes center court in this music video that doubles as an NBA playoff promotion.

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