Rejected Gateway Ad|
Brand: Gateway computers
Title: "Rip, Burn, Respect"
Agency: Dogmatic, Los Angeles
This is the Gateway commercial CBS refused to air last week. The network alleged the spot was "advocacy advertising" of the kind it wouldn't allow. The ad promotes the legal downloading of music over the Internet.
Frankenstein's Commercial Debut |
Client: Rexall Sundown
Brand: Osteo Bi-Flex
Title: "The New Frank"
Agency: Cramer-Krasselt, Milwaukee
And now for something really different, we have Frankenstein making his commercial debut as a pitchman for a health supplement. The product is, no doubt, horribly good.
Hunting the Heat|
Brand: Degree deodorant
Agency: DDB Worldwide, Chicago
Here's the deodorant you'll need next time you're being chased through an android-filled warehouse by gunmen.
WEEK'S MOST REMEMBERED SPOT|
Dion Does the Desert
Agency: BBDO Detroit, of Troy, Mich.
Celine Dion's tuneful drive across the desert in a Chrysler Sebring took her deep into the memory of a national audience. This spot received the highest consumer recall score for the period of March 17-30 in the bi-weekly Intermedia Advertising Group survey.
Office Sex Talk |
Title: "Who Would You?"
Agency: DDB Chicago
Which one of your co-workers would you most like to have sex with asks this beer commercial.
Martha Talks (About Paint) |
Brand: Martha Stewart Paints
Agency: Wyse Advertising, Cleveland
While she's still not saying much about Imclone, Martha Stewart appears here to boldly confront the hard facts of house paint and tea decorum.
Client: American Express
Brand: American Express
Agency: Ogilvy & Mather, New York
Trolling for good mojo in a new hometown, two Hornets basketball players visit a Voodoo priestess.
Client: NBA Entertainment
Brand: NBA Playoffs
Christina Aguilera takes center court in this music video that doubles as an NBA playoff promotion.