Initiative will handle media buying and planning for Gateway in North America. The San Diego, Calif.-based computer company recently moved the creative portion of its advertising account in-house.
Contenders in the media review included incumbent Interpublic's Universal McCann, New York, and Havas Advertising's Media Planning.
An earlier version of this story incorrectly reported that Grey Global Group's MediaCom, New York, was also involved in the review. According to MediaCom spokeswoman Jan Sneed, it was not. -- Tobi Elkin
Copyright April 2001, Crain Communications Inc.