GATEWAY CONFIRMS INITIATIVE WON $250 MILLION MEDIA BIZ

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(April 19, 2001) -- Gateway's estimated $250 million media buying and planning account has landed at Interpublic Group of Cos.' Initiative Media North America, Los Angeles. A Gateway spokesman today confirmed the decision reported on AdAge.com on April 17.

Initiative will handle media buying and planning for Gateway in North America. The San Diego, Calif.-based computer company recently moved the creative portion of its advertising account in-house.

Contenders in the media review included incumbent Interpublic's Universal McCann, New York, and Havas Advertising's Media Planning.

Correction
An earlier version of this story incorrectly reported that Grey Global Group's MediaCom, New York, was also involved in the review. According to MediaCom spokeswoman Jan Sneed, it was not. -- Tobi Elkin

Copyright April 2001, Crain Communications Inc.

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