Gateway's $250 million advertising account is in review. The California-based computer marketer heard pitches Feb. 5 in San Diego from Publicis Groupe's Fallon
, Minneapolis and New York, and DiMassimo Brand Advertising in New York. A smaller shop with billings of $175 million, DiMassimo was Gateway's agency after Bcom3's D'Arcy Masius Benton & Bowles, Los Angeles, had the business and before its current incumbent, Interpublic Group of Cos.' McCann-Erickson Worldwide, New York. Henry Corra, a New York commercial director who has worked closely with Gateway CEO Ted Waitt, participated in the DiMassimo presentation. McCann-Erickson remains in the review, according to executives close to the process, but did not pitch this week. McCann referred all calls to Gateway.
Greg Lund, spokesman for Gateway, says McCann is still Gateway's agency and Gateway is not looking to replace McCann. According to executives close to the review, a decision is expected next week. He did say that Gateway is "always assessing our needs in this regard. We're always looking at partners and vendors, and reassessing our position all the time." According to executives close to the review, a decision is expected next week.
Copyright February 2001, Crain Communications Inc.