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Gateway launches DMB&B work

Published on .

Gateway 2000 May 7 breaks its first TV commercial from new agency D'Arcy Masius Benton & Bowles, Los Angeles, with an interim spot running on network and national cable TV pegged to Intel Corp.'s introduction of the Pentium II chip. The 30-second spot, keeping the "You've got a friend in the business" tag, uses light humor and a n actual employee to talk about how Gateway builds PCs.

Copyright May 1997, Crain Communications Inc.

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