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GATEWAY LAYOFFS SIGNAL MARKETING CHANGES

Published on .

(Aug. 29, 2001) -- In addition to Gateway's decision to lay off 25% of the its global workforce and close some facilities, the ailing PC marketer will significantly pare its marketing activities heading into the fourth quarter, typically the most important sales period after the back-to-school shopping spree.

Gateway will scale back its national mass market spending to focus on its role as a local provider of technology products and services, a spokesman said. The company will rely heavily on its 300 Gateway Country Stores to provide brand awareness and support, including advertising. Read the full story. -- Tobi Elkin

Copyright August 2001, Crain Communications Inc.

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