Gateway moves creative from DMB&B to in-house

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Gateway 2000 took TV creative in-house from D'Arcy Masius Benton & Bowles, Los Angeles, global agency on the $70 million account. DMB&B acknowledged some client disappointment with early TV creative. DMB&B still handles media, newspaper ads and retail stores. As reported, Gateway's major-accounts unit is talking to Leo Burnett USA, Chicago; it's not expected to stay at DMB&B. Separately, Gateway is seeking its first interactive AOR.

Copyright February 1998, Crain Communications Inc.

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