Gateway pushes trade-ins

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Gateway, N. Sioux City, S.D., introduced a marketing program, Your :)Ware, allowing consumers to buy a PC with full Internet service for 48 monthly payments as low as $49.95 a month. After two years, a consumer can trade in the PC on a new Gateway system, a move to make it easy for customers to upgrade. Gateway also will give customers the option of using Netscape Communications Corp.'s Navigator browser rather than Microsoft Corp.'s Internet Explorer.

Copyright May 1998, Crain Communications Inc.

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