×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GATEWAY'S $250 MILLION MEDIA ACCOUNT LANDS AT INITIATIVE

Published on .

(April 17, 2001) -- Gateway's estimated $250 million media buying and planning account is believed to have landed at Interpublic Group of Cos.' Initiative Media, Los Angeles.

The San Diego, Calif.-based computer company recently moved the creative portion of its advertising account in-house. Gateway officials today would not comment on the media review.

Contenders in the media review included incumbent Interpublic's Universal McCann, New York, Havas Advertising's Media Planning and Grey Global Group's MediaCom, New York. -- Tobi Elkin

Copyright April 2001, Crain Communications Inc.

In this article:
Most Popular