GATEWAY'S $250 MILLION MEDIA ACCOUNT LANDS AT INITIATIVE

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(April 17, 2001) -- Gateway's estimated $250 million media buying and planning account is believed to have landed at Interpublic Group of Cos.' Initiative Media, Los Angeles.

The San Diego, Calif.-based computer company recently moved the creative portion of its advertising account in-house. Gateway officials today would not comment on the media review.

Contenders in the media review included incumbent Interpublic's Universal McCann, New York, Havas Advertising's Media Planning and Grey Global Group's MediaCom, New York. -- Tobi Elkin

Copyright April 2001, Crain Communications Inc.

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