Gateway will split $70 mil global account

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Gateway 2000 said it plans to split its estimated $70 million worldwide account between its existing in-house agency and a global agency to be named in the first quarter next year. The PC direct marketer's current key outside agencies are Carmichael Lynch, Minneapolis, which works with the in-house shop and will be in the review; Finex, London, which does European and Japanese creative; European media buyer Optimedia, London; and Japanese media buyer Dentsu, Tokyo.

Copyright November 1996, Crain Communications Inc.

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