Gateway touts 'Yourware'

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Gateway continues its holiday push, with an ad that was set to break last weekend in its "Yourware" PC campaign via McCann-Erickson Worldwide, New York. The spot features a pumped-up young guy cruising in a convertible carrying his brand-new "T5" computer. His enthusiasm turns into chagrin when he spots two guys pasting over a "T5" billboard to advertise the "T6" as the latest and greatest PC.

Copyright December 1999, Crain Communications Inc.

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