Gatorade on Monday said it signed a year-long contract as the charter advertiseron Starwave Corp.'s ESPNet SportsZone and Outside Online. The advertising willhotlink to the Gatorade "Cooler Site" at http://www.gatorade.com. The site includes aMichael Jordan section, a comprehensive listing of athletic events around thecountry, sports nutrition and rehydration tips, trivia and Gatorade facts. Starwave also hosts Mr. Showbiz, TicketmasterOnline and the new Family Planet service.
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