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Gatorade renews NBA sponsorship

Published on .

The National Basketball Association renewed its sponsorship deal with Quaker Oats Co.'s Gatorade through the year 2002, the first sponsorship signed by the NBA since renewing its TV contracts with NBC and Turner Network Television. Terms weren't disclosed but the package includes TV time, sponsorship of grass-roots programs like NBA Jam Van and 2ball, and title sponsorship of a new online game called Virtual GM (http://www.nba.com).

Copyright January 1998, Crain Communications Inc.

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